A24 was founded on a risk; a lucid moment that 10 years on would evolve into a business model. They take risks on stories overlooked.
Feed the monster: The best stories are made when risks are taken and if people didn’t live great stories, A24 would have none to show.
Risk what's unwritten.
Taking risks doesn’t always entail facing the extraordinary. These 30 second spots showcase the risk in every day and taunt the viewer into challenging themselves to pursue the unknown, even if it’s a little scary.
Often, the only thing preventing us from taking a risk on our own story is the voice in our head. Thus, these print ads aim to highlight how such self-doubt separates us from living a more rich story.
We take comfort in routine. But following the same steps day by day doesn’t make for much of a story, does it? Our OOH challenges pedestrians to risk the detour and find the story that awaits them on the other side.