In the face of dropping views and a lower budget, Media Hub asked us to create a full-fleshed strategic media plan for the NBA's 75th season. After two months of research and drawing insights, we asked Americans to show up for history.

The Leave Behind Deck

This deck is dense with detail. It's advised to utilize the game schedule for optimal comprehension. My favorite parts? Check out Halftime and the 3rd Quarter.

The Pitch

With such a detailed strategic plan, it was essential that we effectively summed up our research, insights, and ideas for our pitch to the current NBA Media Team - in fact, they shouted our team out for encapsulating our plan best out of the competing class agencies!