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Simple yet versatile and with over a century of wisdom, Vaseline is the Renaissance man. Vaseline is a jack of all trades - master of none - but oftentimes better than a master of one.

Humbly it thrives with it’s seat firmly cemented in America’s cupboard. For whatever your need, and whatever your use, Vaseline is the jelly of all trades. 

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LIMITED EDITION COFFEE TABLE BOOK

Petroleum Jelly was discovered in 1872, thus marking 2022 the product's 150-year anniversary. To commemorate this milestone, Vaseline will launch a catalog book that showcases its many uses.The book will be available for consumer purchase, but Vaseline will also give copies to doctor offices and spa waiting rooms as a unique out-of-home placement.

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MARATHON CHAFING RELIEF STATIONS

One of Vaseline's hidden uses: reduce chafing irritation.

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Marathon runners cherish the jelly, applying large globs to their inner thighs or nipples as a prevention measure. Thus, Vaseline's marathon chafe relief stations stocked with Vaseline cups for those in need of some relief.

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:60 SPOT

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SOCIAL CONCEPTS

ART DIRECTION: JOY BOYKIN
COPY: EMMA KJAER
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