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Whole Earth Provision Co. was looking to expand to Eugene, Oregon, and meet its new audience uniquely. We conducted the necessary research and crafted a media plan to ensure their new store's success.

Part 1: The Search

I spearheaded the geographical and competitive analysis for this portion of the project, and as strategy lead, collaborated with my teammates to gather insights and make sure we were all on the same page when preparing for the planning stage of the project.

Part 2: Take Off

Creating the strategic plan for Whole Earth Provisions Co. was an all-hands-on-deck process for my teammates and me. I was made sure that our plan was cohesive throughout and supported a successful launch for the company in Eugene.
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