AD: Joy Boykin // CW: Emma Kjaer
Sex. It’s what we crave, immortalize in our art, and riddle throughout our lives. An urge that’s responsible for our existence, yet somehow, we’re shamed for it.
Menstruation. It torments for 65 days, ⅕ of each year. Blood that can’t be controlled, yet somehow, we’re shamed for it.
Noticing a pattern?
What we’re shamed for, the taboos we’re taught to avoid, are the very things that make us human.
Period sex is an act of nature.
So, feed the urge. We’ll hold back the mess, while you handle the rest.
Don't be afraid to get jiggy with it.
:30 SPOT
WILD POSTINGS
STRATEGIC PLACEMENT
From the depths of department store aisles and dusty corner shelves, the Ziggy cup will be displayed prominently next to compatible products like: condoms, sex toys, sheets and Midol.
ZINE draft
EXPERIENCE
Just as there’s no right time or place to menstruate, there’s no ‘right time or place’ to learn about the proper way to insert, care-for and use your Ziggy cup.
After all, the insertion and removal process is the largest barrier to use for many menstraters. Intimina Ziggy Cup will cramp city sidewalks, Costco warehouses, office lobbies, train stations, college campuses, because Menstration alone is a taboo worth talking about.
